Building a Color Theme from an Image.1. Find a nice image pertaining to the site content. Here I selected an image of terraced rice paddies. I copy it and size it down by half to speed the online color translation. I save the original for the site. 2. Upload the image via browser to http://www.pictaculous.com/,…
Author: Steve Teare- Low-fidelity Branding
06 LOFI THEME SELECTION: Cheating with Color
PGCw/C is a popular color theming book, published in 2000. You can buy it used at Amazon. The book was supervised by a Senior Vice-president of The Big-P Corp, Inc. Color Themes for DummiesI’ve read the guru author’s other written works and they’re centered on the psychology of color almost to the point of being…
05 ANTI-MARKETING: How slick is too slick?
A change in recent years in marketing strategies is what some call anti-marketing. Sites who’s goal is to sell —perform better when the design is “low fidelity.” Information Overload More and more people are becoming uninspired from traditional “over-marketing” techniques. What is found in traditional marketing often is information overload. There is too much sales…
04 WHY WEB THEMES ARE IMPORTANT
Before I show methods of creating themes, it’s important to understand what a theme is and why it is critical in web design. I present a quote by Johannes Itten and then a quote by Hillman Curtis. ITTEN Wrote:“Decorators and designers sometimes tend to be guided by their own subjective color propensities. This may lead…
03 LOFI COLOR TOOLS: Reduce thematic creation time.
Many web programmers confess they have a weak background in graphic design. They erroneously suppose art is a genetically inherited trait and not a learned experience. If you have the gift—great—but if you don’t you can compensate with low-tech shortcuts and workarounds. Sharing this information is the overall goal of this blog. Reverse Engineering Website…
02 PRIMAL SCREEN: Why print colors are impossible to match on the web.
When a designer switches from print to web design, one of the first tools they go searching for is an ink color to hexcode conversion chart. The industry-standard is not available. The Big P Corporation does NOT provide an online web color chart, nor will they allow anyone else to publish one. Not for profit…
01 WEBSITE DESIGN FEES DROP
Just about anyone can create a web presence with a DIY blog and other low-end online tools. And some of those are quite fancy. This trend of eliminating barriers to web entry worries web designers and programmers. The competition is not other programmers, but blogs and social sites. Like movies competing with restaurants for entertainment…
