05 ANTI-MARKETING: How slick is too slick?

A change in recent years in marketing strategies is what some call anti-marketing. Sites who’s goal is to sell —perform better when the design is “low fidelity.” Information Overload More and more people are becoming uninspired from traditional “over-marketing” techniques. What is found in traditional marketing often is information overload. There is too much sales…

Return to Top ▲Return to Top ▲