06 LOFI THEME SELECTION: Cheating with Color

PGCw/C is a popular color theming book, published in 2000. You can buy it used at Amazon. The book was supervised by a Senior Vice-president of The Big-P Corp, Inc. Color Themes for DummiesI’ve read the guru author’s other written works and they’re centered on the psychology of color almost to the point of being… Continue reading 06 LOFI THEME SELECTION: Cheating with Color

05 ANTI-MARKETING: How slick is too slick?

A change in recent years in marketing strategies is what some call anti-marketing. Sites who’s goal is to sell —perform better when the design is “low fidelity.” Information Overload More and more people are becoming uninspired from traditional “over-marketing” techniques. What is found in traditional marketing often is information overload. There is too much sales… Continue reading 05 ANTI-MARKETING: How slick is too slick?

03 LOFI COLOR TOOLS: Reduce thematic creation time.

Many web programmers confess they have a weak background in graphic design. They erroneously suppose art is a genetically inherited trait and not a learned experience. If you have the gift—great—but if you don’t you can compensate with low-tech shortcuts and workarounds. Sharing this information is the overall goal of this blog. Reverse Engineering Website… Continue reading 03 LOFI COLOR TOOLS: Reduce thematic creation time.

01 WEBSITE DESIGN FEES DROP

Just about anyone can create a web presence with a DIY blog and other low-end online tools. And some of those are quite fancy. This trend of eliminating barriers to web entry worries web designers and programmers. The competition is not other programmers, but blogs and social sites. Like movies competing with restaurants for entertainment… Continue reading 01 WEBSITE DESIGN FEES DROP