Author: Steve Teare- Low-fidelity Branding

Narrowing the gap between gathering usability data and acting on it. From the software developers’ viewpoint, they can no longer manage the slow pace of formal usability testing. Instead the require faster and more iterative informal testing, by asking for customer feedback on features and also having IT developers in other parts of the company…

UX Metrix is selling an online self-initiated feedback service. Testing produces customer loyalty and reduces support cost. Common problems with testing: MemoryIt’s not uncommon to observe people struggling through a website and afterwards they say it was “easy enough.” Surveys are particularly bad at uncovering “memory” issues, because time passed between the user’s actual experience…

http://en.wikipedia.org/wiki/Justification_%28typesetting%29 “Definition” bubbles should be “Flush left, ragged right with a hanging bullet” –and not centered. Centered text is most appropriate on invitations and wedding announcements. Centered justification is hard to read and I should explain why. The link above is pretty good. But left off one detail: In English-speaking countries and countries using Latin…

Two studies were published showing an unexpected gap between how people say they judge Web sites and the criteria they actually use: From Stanford University and Consumer Web Watch: “How Do People Evaluate A Web Site’s Credibility? Results from a Large Study.” From Sliced Bread Design, LLC and Consumer Web Watch: PDF download “Experts vs.…

I made a big advance in clarifying the barriers or hurdles preventing user satisfaction. The previous blog entry #92 describes some of that brain work. It’s a work in progress. When these hurdles are removed or addressed, users have decreased bailout or bad bounce rate metrics. The first hurdle isOBSTRUCTION This is load speed and…

Reduce user disappointment, effort, and frustration with UX satisfaction. UX Hurdles Reduce Web Toxicity Build a user safe website with improved quality, efficiency, and economic longevity by monitoring three states for successful user experience. State 1 Obstruction If a website loads slower than 2 seconds, the speed biases users from that moment towards goodness-or-badness judgments.…

http://pxtoem.com/ According to this link above 0.063em = 1 px. letter-spacing: -0.063em; This is good kerning for larger headline text. “Style sheets become easier to maintain because all text set in EMs scale to the body font-size.”

Touching colors must have a minimum 30% grayscale differential (contrast) or the human eye struggles to find the edges. This retinal error can cause an optical effect known as popping. This color “secret” is not generally taught in design schools. There is a so-so online grayscale test site: toptal.com https://pinetools.com/grayscale-image Try it. It doesn’t always…

http://seekingalpha.com/article/227332-mobile-apps-the-wave-of-the-past QUOTATION / SUMMARY:“Just like the PC, I expect the rise of a good mobile Web to topple the walled gardens while creating a platform agnostic environment that levels the playing field. In this scenario, the one with the biggest garden has the most to lose – Apple. The diminished importance of apps will reduce…

http://en.wikipedia.org/wiki/Rule_of_thirds http://www.colorzilla.com/gradient-editor/ http://en.wikipedia.org/wiki/Golden_ratio#Aesthetics http://en.wikipedia.org/wiki/Headroom_%28photographic_framing%29 http://en.wikipedia.org/wiki/Lead_room http://en.wikipedia.org/wiki/Golden_spiral http://en.wikipedia.org/wiki/Golden_angle