A change in recent years in marketing strategies is what some call anti-marketing. Sites who’s goal is to sell —perform better when the design is “low fidelity.” Information Overload More and more people are becoming uninspired from traditional “over-marketing” techniques. What is found in traditional marketing often is information overload. There is too much sales…
Day: May 3, 2010
04 WHY WEB THEMES ARE IMPORTANT
Before I show methods of creating themes, it’s important to understand what a theme is and why it is critical in web design. I present a quote by Johannes Itten and then a quote by Hillman Curtis. ITTEN Wrote:“Decorators and designers sometimes tend to be guided by their own subjective color propensities. This may lead…