ebook cover design
Jade Rawlings
The Jelly Belly cover project has a playful mood.
- outgoing
- comical
- fun-loving
- joyful
- child-like
- noisy
- active
- spontaneous
COVERS – EIGHT EPISODES
STYLE GUIDE
The Imaginary Misadventures of
Jelly Belly Bear
by Steve Teare
Ten Rules of Teddy Etiquette, Decorum, and Propriety
1. Pinching, squashing, and bouncing may be humiliating. But a proper Teddy Bear must never frown, scowl, or complain. Even if no one is looking.
2. If a Teddy Bear’s stuffings should come out, there are several things he may say in a polite voice:
a.) “Excuse me, my friend. Would you poke my stuffings back, please?”
b.) “I say, old boy. I’ve popped a stitch. Please, save my stuffings or I will deflate.”
He never says things like:
a.) My innards! You’ve murdered me!”
or
b.) “How would you feel if your brains were laying on the floor?”
3. A Teddy Bears never says ugly words like Puker, Stinker, Birdbrain, Earthscum, or “Make my day!”.
4. Teddy Bears only associate with pleasant people.
5. Teddy Bears do not tell:
a) ghost stories
b) monster stories
c) space stories
d) stories about fires, accidents, or crimes
*unless they are funny (which they never are).
6. Teddy Bears make silly mistakes. This is why they get in trouble often. But, Teddy Bears never resort to:
a) magic
b) secret panels
c) intergalactic death rays
to get them out of a
a) fix
b) predicament
c) flub.
They rely on Friendship, Luck, and Nature.
7. Teddy Bears must-read. They read old poetry, classic novels, world history, and turn-of-the-century science books. Teddy bears do not watch MTV, rental videos, exercise DVDs, or cheap movies.
8. Teddy Bears do not like things that are splintery, spiny, prickly, or unpleasant to touch.
9. Teddy Bears have fantastic imaginations. This is okay. Which world is the most fun – the imaginary Teddy Bears or yours?
10. Teddy Bears rarely worry, fret, or moan. Except, about a messed up article belonging to someone else. Most likely yours. Oops!
Steve Teare
Author
Fall 2011
Creative Brief
1. Product Description
The Imaginary Misadventures of Jelly Belly Bear
Jelly Belly Bear was born on Friday the Thirteenth of August, 1954. He and I played in an imaginary world until I was in the 4th grade. He continued to cheer me in my mind and heart for the rest of my life. At the times in my life, I couldn’t smile, he never stopped. He’s perpetually cheerful. I like his amusing grin.
Jelly Belly stories appeared on my paper in the late 1980s. And would irregularly pop out of my head over the next decades. Today, they’re compiled into these ebooks to share with you.
I dedicate this collection to my childhood companion, friend, and brother; Brad Teare. His grand imagination contributed to so many adventures.
This bedtime book is best read-out-loud. Then your mind will wander to the wonderful world of Jelly Belly Bear.
2. Features Differentiating Jelly Belly
Jelly Belly is a child-like stuffed toy bear. He uses big words. He gets into trouble with his imagination and then gets out of trouble with his imagination. He has a grandiose imagination. All but a few of his friends are imaginary. And those are mostly forest animals and are not animalized but real animal’s. He lives in a tree house in the forest. The story always has a happy ending with him returning to his tree house after a misadventure.
3. Target Audience
my grandchildren & great-grandchildren
4. Deliverables
8 ebook covers PNG format.
5. Details on Tone, Message, and Style
Whimsical, vintage 1890 (pre-electricity), setting: Moscow Mountain Idaho
7. Typography: Designer’s choice
8. The Episodes
1.
title Geronimo J.B. and White Cloud.
subtitle Jelly Belly Bear
authors name Steve Teare
genre children’s story
basic synopsis
Jelly Belly mistakes a lamb for a fallen cloud and tries to get him back up in the sky by building a grandiose catapult with a wimpy rope. Jelly Belly ends up dangling in a pine tree waiting. Finally, he imagines himself a hero and plummets back to earth.
2.
title The Buckaroos
subtitle Jelly Belly Bear
authors name Steve Teare
genre children’s story
basic synopsis
Jelly Belly imagines some danger. He imagines his trusty cowboy gang. He dresses in cowboy attire. He and his men ride off on imaginary horses to the rescue. The invisible enemy has a cannon. They are pinned down. But eventually they escape and capture the canon. They have a campfire to celebrate in the night. Jelly Belly feels like a hero.
3.
title Bone Magic
subtitle Jelly Belly Bear
authors name Steve Teare
genre children’s story
basic synopsis
Jelly Belly is hanging out at a night time campfire with his imaginary buddies. One of the buddies challenges Jelly Belly to tell the scary story of the Bone Monster. A mythical creature made completely of the bones of dead animals. The monster eats people’s imaginations. Jelly Belly chickens out and goes home under the guise of feeding his cat. He has no cat. On the way returning to his tree house, he imagines he feels the breath of the bone monster and the sound of it’s footsteps. To save himself, he conjures up a pack of imaginary dogs. They each take a bone and run. He happily returns to the campfire and scares all his friends who imagine he is the Bone Monster returning to get them.
4.
title Hydrogen
subtitle Jelly Belly Bear
authors name Steve Teare
genre children’s story
basic synopsis
Jelly Belly imagines himself a smart scientist and he want to create hydrogen for a balloon. Things go wrong. He chokes on an orange seed. When he wakes up, he find the seed stuck to a chemistry book page about water. The perfect solution for his experiment.
4.
title Animal Crackers
subtitle Jelly Belly Bear
authors name Steve Teare
genre children’s story
basic synopsis
Jelly Belly goes to a real zoo with his imaginary friend, Jeepers. He has no money and uses imaginary money to get it. They see the animals and Jelly Belly gets his head stuck in the bars of the polar bears cage. They help him escape. He then goes for a snack of animal crackers with his friend Jeepers.
6.
title Treasure
subtitle Jelly Belly Bear
authors name Steve Teare
genre children’s story
basic synopsis
Jelly Belly imagines himself as a pirate captain with his motley crew. He is actually floating in a bucket in a pond. He goes to bury his treasure. A crow steal the treasure. Jelly Belly become entangled in his trap to catch the crow and flies off suspended to the crow and returns home.
7.
title Pinecone Cooking
subtitle Jelly Belly Bear
authors name Steve Teare
genre children’s story
basic synopsis
Jelly Belly imagines himself a great chef. He tries to cook something. Things go wrong. He goes down the the stream to clean up. He trips and rolls down the hill and is covered with pine needles. His friend Mister Puffin mistakes him for a porcupine. Mr. Puffin cooks dinner while Jelly Belly baths in a warm tub and writes a funny poem about himself.
8.
title Aurora
subtitle Jelly Belly Bear
authors name Steve Teare
genre children’s story
basic synopsis
Jelly Belly imagines he is a polar explorer and going to the North Pole. His imaginary sled dogs desert him. His snow pants get frozen to a log. A weasel saves him. He decides – after arguing with a squirrel – where he arrived is good enough to claim as a hero’s journey and returns home to have cocoa with his imaginary sled dogs.
ebook 1
808 words
Geronimo Jelly Belly and White Cloud.
ebook 2
1706 words
The Buckaroos.
ebook 3
1110 words
Jelly Belly and Bone Magic
ebook 4
477 words
The Hydrogen Chronicles
ebook 5
814 words
Invisible Animal Crackers
ebook 6
1305 words
Treasure in the Crow’s nest
ebook 7
1372 words
Pinecone Cooking
ebook 8
2060 words
Aurora you all right?
