Category: ebook cover design

MARKETING ADAGE: e2 = 0 means Emphasizing Everything equals Emphasize Nothing. Page’s have a hierarchy elements. This affects placement, size, visual weight, color density, and more. No emphasis creates confusion and visual noise. Obviously, two things cannot be dominant or emphasized at the same time. The page needs a hierarchy of dominant, subordinate, and accent…

THE GRID CONCEPT is from the German Bauhaus design school (1919-1933) The Bauhaus believed industrial potentials were to be applied to satisfactory graphic design standards, regarding both functional and aesthetic aspects. The Grid concept affected all design fields from architecture to product packaging. This invisible grid is consistent from page to page and consists of…

Photography is a window to the readers imagination. –Steve Teare PHOTOGRAPHY IS A PRINCIPLE communication device for design. Good photography generates interest and curiosity. It has energy. The most powerful or novel words in the body text, when converted to images, enable the viewer to quickly fill in the blanks. Photos frequently influence the theme…

LIKE HUMAN BODY LANGUAGE, graphic design expresses similar implied non-verbal attitudes or values. Graphic design is a method of differentiating business or products in the market. Graphic design is considered of equal value to other intangible assets like special customer offerings or an in-house mailing list or goodwill. Design builds a sense of community or…

Positioning the Battle for Your Mind. Positioning Wiki Designers usually say, “The business owner is always right about naming and logos – and art direction.” That is false. No marketing person would back up such a haphazard method. Especially for niche markets. In marketing, the customer [buyer], not the business owner, is always right. If…

Sabon type family is sometimes referred to as Elegant Garamond. https://freefontsvault.com/sabon-font-download-free/ Jan Tschichold (1902–1974) is a person of interest in the world of graphic design. He worked hard perfecting – or searching for perfection – in various project. One of my favorites was his creation of the Sabon type family in 1964. Tschichold was a…

Psychological studies have shown that when a character is traveling right to left, it makes the viewer uncomfortable, while movement from left to right is seen as natural and visually pleasing. We humans are a species of pattern and balance, so many film composition rules are designed to create pleasing, balanced images, and going from…

Kerning is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. Kerning adjusts the space between individual letter forms, while tracking (letter-spacing) adjusts spacing uniformly over a range of characters. In a well-kerned font, the two-dimensional blank spaces between each pair of characters all have…