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I and the client company’s marketing manager had to solve a color problem. The company logo was two colors: red and an orangish-yellow with black type set in Franklin Gothic Extrabold. The company built industrial aluminum molds for casting and forming products or packaging from foam, plastic, and other materials. 1. The company logo was originally…

I use 4 LCD screens and none of them are calibrated. They all render color differently. Two of them I bought used and bruised – on purpose. The other two on Cyber-Monday sale. I like it that way because it allows me to see the range of aberration the client may see – whether it’s for print or web…

We all have different styles. Yesterday, a potential client come over to discuss what she “needed” for a website. She was very bossy, couldn’t careless about my ideas, and kept steamrollering me when I tried to speak. Eventually, I recommended using CMS and put her onto a website called Virb.com. She asked me if I’d do the CMS…

I actually am more diplomatic than I let on. I’m just trying to intimidate with my pretend vastness. But, yes, I do ruffle some feathers. Those are non-clients who I don’t work with. Not everyone who walks in the door is a qualified lead. But I’m not done yet. Here is an example of where I recommended a…

I always ask, “How much do you have budgeted for this project?” I call this “looking in their wallet” before bidding. I also ask them, “When is your deadline for submission to a printer or web launch?” Then I ask what they are looking for. If they have a low-budget, I steer them towards a low-budget solution or tell…

Athought provoking Wired magazine entry makes me wonder about all that link clutter from social media. Check it out > I don’t think committing web page real-estate is worth the distraction and visual noise. I haven’t met anyone who’s had personal phenomenal success from social links (jobs, money.)

I’ve been an advocate of author Marty Neumeier’s thinking – but his day in the sun has probably past, I think. You can read about him here. And one of his books I’m going to quote from at slideshare. As with all author’s, I do NOT agree with everything he says. But I’m still a fan-boy. He…

I read an article last night that “advertising” is dead. We have to use new labels to let people know we are in this present time and not the past – but the goal is still the same. Increase sales or promote an idea. Advertising is Dead > I do not agree with everything in this article. No big…

Positioning and differentiation are tried-and-true CREATIVE advertising strategies. I can tell you how changing positioning strategies meant making millions for many clients I’ve served. It changed them from confusing to understandable. Positioning is an idea that’s been in existence since 1980 and now taught in every business course in the world. That doesn’t mean getting noticed and being remarkable isn’t important.…

The way I’ve handled this “delay problem” – in my fixed-bid agreement – is instead of a “penalty,” I say the agreement is valid for 90-days. If the project isn’t completed by then, the terms are renegotiated. While this isn’t actually used as a “threat”, it’s a nice incentive or motivator for them to keep the energy on high.…