#74 The Decoy Effect

The Decoy Effect: How You Are Influenced to Choose Without Really Knowing It Think you got a good deal? Look again. The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option. Price is the most delicate element of the marketing mix, and much thought goes… Continue reading #74 The Decoy Effect

#73 The Branding Lie

The foundation of your brand is your logo. Your website, packaging and promotional materials – all of which should integrate your logo – communicate your brand. – REFERENCE: https://www.entrepreneur.com/encyclopedia/branding Barf! Megabarf! Your brand is not your logo. Branding is about positioning strategy. The shortcut to buyers motive. What you name your product is always more… Continue reading #73 The Branding Lie

#31 Searching for the Perfect Page

Jan Tschichold (1902–1974) is a person of interest in the world of graphic design. He worked hard perfecting – or searching for perfection – in various project. One of my favorites was his creation of the Sabon type family in 1964. Tschichold was a typographer, book designer, teacher and writer. [dropcap]O[/dropcap]NE OF THE THINGS I found fascinating about… Continue reading #31 Searching for the Perfect Page

#66 Does social media really sell design work?

Athought provoking Wired magazine entry makes me wonder about all that link clutter from social media. Check it out > I don’t think committing web page real-estate is worth the distraction and visual noise. I haven’t met anyone who’s had personal phenomenal success from social links (jobs, money.)

#65 Thinking backwards

I’ve been an advocate of author Marty Neumeier’s thinking – but his day in the sun has probably past, I think. You can read about him here. And one of his books I’m going to quote from at slideshare. As with all author’s, I do NOT agree with everything he says. But I’m still a fan-boy. He… Continue reading #65 Thinking backwards