The right words reduce technophobia.

What is Technophobia?6 fears potential technology buyers have. Size of expenditure.Scares ’em every time. The bigger the price tag the greater the perceived risk. Relative newness.The high-tech sale becomes difficult if something is perceive as too new. Is it supported by the industry? No service. No support. Fear of obsolescence.What if they buy it and…

#74 The Decoy Effect

The Decoy Effect: How You Are Influenced to Choose Without Really Knowing It Think you got a good deal? Look again. The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option. Price is the most delicate element of the marketing mix, and much thought goes…

#73 The Branding Lie

The foundation of your brand is your logo. Your website, packaging and promotional materials – all of which should integrate your logo – communicate your brand. – REFERENCE: https://www.entrepreneur.com/encyclopedia/branding Barf! Megabarf! Your brand is not your logo. Branding is about positioning strategy. The shortcut to buyers motive. What you name your product is always more…

#69 Rude client techniques

We all have different styles. Yesterday, a potential client come over to discuss what she “needed” for a website. She was very bossy, couldn’t careless about my ideas, and kept steamrollering me when I tried to speak. Eventually, I recommended using CMS and put her onto a website called Virb.com. She asked me if I’d do the CMS…

#67 Pricing your work

I always ask, “How much do you have budgeted for this project?” I call this “looking in their wallet” before bidding. I also ask them, “When is your deadline for submission to a printer or web launch?” Then I ask what they are looking for. If they have a low-budget, I steer them towards a low-budget solution or tell…

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