Category: Design for Business

What is Technophobia?6 fears potential technology buyers have. Size of expenditure.Scares ’em every time. The bigger the price tag the greater the perceived risk. Relative newness.The high-tech sale becomes difficult if something is perceive as too new. Is it supported by the industry? No service. No support. Fear of obsolescence.What if they buy it and…

How You Are Influenced to Choose Without Really Knowing It Think you got a good deal? Look again. The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option. Price is the most delicate element of the marketing mix, and much thought goes into setting prices…

The foundation of your brand is your logo. Your website, packaging and promotional materials – all of which should integrate your logo – communicate your brand. – REFERENCE: https://www.entrepreneur.com/encyclopedia/branding Barf! Megabarf! Your brand is not your logo. Branding is about positioning strategy. The shortcut to buyers motive. What you name your product is always more…

Jan Tschichold (1902–1974) is a person of interest in the world of graphic design. He worked hard perfecting – or searching for perfection – in various project. One of my favorites was his creation of the Sabon type family in 1964. Tschichold was a typographer, book designer, teacher and writer. ONE OF THE THINGS I found fascinating about…

25K page weight PagePipe.com — it can be done!

I and the client company’s marketing manager had to solve a color problem. The company logo was two colors: red and an orangish-yellow with black type set in Franklin Gothic Extrabold. The company built industrial aluminum molds for casting and forming products or packaging from foam, plastic, and other materials. 1. The company logo was originally…

I use 4 LCD screens and none of them are calibrated. They all render color differently. Two of them I bought used and bruised – on purpose. The other two on Cyber-Monday sale. I like it that way because it allows me to see the range of aberration the client may see – whether it’s for print or web…

We all have different styles. Yesterday, a potential client come over to discuss what she “needed” for a website. She was very bossy, couldn’t careless about my ideas, and kept steamrollering me when I tried to speak. Eventually, I recommended using CMS and put her onto a website called Virb.com. She asked me if I’d do the CMS…

I actually am more diplomatic than I let on. I’m just trying to intimidate with my pretend vastness. But, yes, I do ruffle some feathers. Those are non-clients who I don’t work with. Not everyone who walks in the door is a qualified lead. But I’m not done yet. Here is an example of where I recommended a…

I always ask, “How much do you have budgeted for this project?” I call this “looking in their wallet” before bidding. I also ask them, “When is your deadline for submission to a printer or web launch?” Then I ask what they are looking for. If they have a low-budget, I steer them towards a low-budget solution or tell…