Our reactions to page delays have specific time increments: 0.1 seconds gives us the illusion of instantaneous response. 1 second keeps our flow of though seamless. 10 seconds keeps out attention, just barely. After 10 seconds, we start thinking about other things, making it harder to get back into our task when the website finally…
Day: July 17, 2013
#56 Authenticity
Authenticity indicates whether or not some thing’s “real.” Low-bandwidth websites appear more authentic, and current research shows that “authentic” ads and brand experiences are what consumers crave. People don’t trust most advertising. They trust online advertising less, in particular, online video and online banner ads. We Rely on “Authenticity” to Trust a WebsiteLong ago, we trusted “the media” to give us…
#55 Why themes are important
It’s important to understand what a theme is and why it is critical in design. I present a quote by Johannes Itten (1888 – 1967) and then a quote by Hillman Curtis (1961 – 2012): ITTEN Wrote: “Decorators and designers sometimes tend to be guided by their own subjective color propensities. This may lead to misunderstandings…
#54 Vintage Webpage Crafting: A Philosophy
The text of this webpage example is excerpted from an INFP writer’s emails to me. The site was built as an experiment of balancing speed and beauty. Her text is worth reading. Almost all links are disconnected for this demo. Once the text snippets were put together and edited it made a nice philosophy about…
