Authenticity indicates whether or not some thing’s “real”. LoBand websites appear more authentic, and current research shows that “authentic” ads and brand experiences are what consumers crave. People don’t trust most advertising. They trust online advertising less, in particular, online video and online banner ads. We Rely on “Authenticity” to Trust a WebsiteLong ago, we… Continue reading 12: LoBand Advertising Grabs Attention: Without slick production qualities.