Is A Dorf? Nope. That’s not working. Better try lowercase and make the E clearly not an “F”. Legibility is more important than beauty.
Category: Design for Business
#03 Testing grayscale
Here’s a way to see faults in a design. Check the grayscale conversion. All touching colors should have a 30% differential – especially for text. If something can’t be read in grayscale (no color cues) adjustments need to be made. There are various ways to convert to grayscale. In this case, I used GIMP (for…
#02 Thematic Books
Order two used books: 1. Pantone’s Guide to Communicating with Color by Leatrice Eiseman. 2. Graphically Speaking: A Visual Lexicon for Achieving Better Designer-Client Communication by Lisa Buchanan. Don’t worry. They are “picture” books.
#01 Why you do what you do.
As Simon Sinek says: “People don’t buy WHAT you do, they buy WHY you do it.”
