54: Aesthetics and Web Design

Classical Aesthetics are: good taste, pleasant, clean, clear, and symmetrical. It corresponds to “visual clarity.” Expressive Aesthetics are: creative, using special effects, original, complex, and fascinating. Users perceptions of the creativity, originality, and visual richness include ornamentation, character, and theme. Complexity without order produces confusion; order without complexity produces boredom. Classical and Expressive Aesthetics share…

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