The NewStarr Way of Selling Movies
At NewStarr, we like to do things a little differently. We’re all about shaking up the old-school rules of movie distribution and putting the power back in the hands of independent filmmakers like you. Our approach is all about guerrilla-style selling—finding creative, unconventional ways to reach your audience, make money, and still keep full control of your film. Here’s a breakdown of what “The NewStarr Way” really means and how you can apply it to sell your movies.
1. Connect Directly with Your Audience
Forget about going through big distributors. With the NewStarr approach, you connect directly with your audience. By using online platforms and social media, you can build a loyal fanbase without needing a middleman. This way, you keep more of the profits and stay in control of your creative vision. We’re all about building a community around your films—interacting with your fans, engaging them, and using tools like Vimeo and Easy Digital Downloads to sell directly to them.
2. Use Multiple Platforms to Sell Everywhere
Why limit yourself to just one platform? The NewStarr method encourages you to distribute your film across multiple channels. Whether it’s selling short films on Amazon, releasing serials through Vimeo, or offering digital downloads directly on your own website, we believe in spreading out your sales. Each platform brings in a different type of audience, and every new channel means a new revenue stream. Plus, it keeps you in control of how and where your movie is seen.
3. Smart Pricing That Entices Your Audience
One thing we know is that pricing matters. The NewStarr way includes using clever pricing strategies that make your audience more likely to buy. For example, we love the idea of decoy pricing—offering different price points (like low, mid, and high) to subtly nudge your audience toward the mid-range option. And for impulse buys, setting a price that’s just too good to resist can do wonders for sales. If you’re selling episodes or serial content, pricing each piece affordably encourages binge buying. It’s all about making it easy for people to say “yes.”
4. Give Away Free Stuff (But with a Purpose)
“Free” is one of the most powerful words in marketing, but you’ve got to use it wisely. At NewStarr, we encourage filmmakers to give away free content strategically—like behind-the-scenes footage, short film teasers, or downloadable guides. These freebies build trust with your audience and give them a taste of what you’re offering. Once they’re hooked, it’s much easier to guide them towards your paid content. Think of it as offering a little something for free, but with the goal of selling more in the long run.
5. Use AI to Work Smarter, Not Harder
We live in a time where tech can be your best friend, so why not take advantage of it? The NewStarr way embraces tools like ChatGPT to help streamline your sales process. Whether it’s writing catchy descriptions, generating email campaigns, or organizing your eBook, AI can save you tons of time. It’s like having a personal assistant who’s always ready to help—and it’s a game-changer for filmmakers trying to do it all on their own.
6. Guerrilla Marketing: Get Creative with Your Promotions
We’re big fans of guerrilla marketing at NewStarr. That means using low-budget, high-impact strategies to promote your film. Whether it’s running grassroots social media campaigns, partnering with niche communities, or creating viral content, there’s no limit to how creative you can get. The goal is to build a genuine connection with your audience, engage with them personally, and get your film noticed without breaking the bank.
7. Keep 100% Ownership and Control
At the core of the NewStarr way is the belief that filmmakers should own their work. By selling directly through platforms you control, you keep full ownership of your film and all the revenue it generates. No need to sign away your rights or get stuck in restrictive contracts. You get to decide how your film is distributed, priced, and marketed—and that’s what real creative freedom looks like.
In a nutshell, the NewStarr way of selling movies is about taking charge of your own distribution, being smart with pricing and platforms, and using every tool at your disposal to connect with your audience. You don’t need to rely on the old, traditional ways of selling movies anymore. With the right mindset and strategies, you can make a sustainable income from your films—and have fun doing it!
