Creative Brief

1. Product Description

This product is a series of small children’s books for sale online.

2. Features Differentiating Jelly Belly

Our book stories have long, fun and unconventional words to entertain and intellectually stimulate gifted children.

The locale of the Jelly Belly stories is at the foot of Moscow mountain in a wooded area on Teare Road. Era is 1880 to 1910.

3. Target Audience

Buyers are predominately mothers and grandmothers of children they suspect may be gifted. The books are collectible.

4. Deliverables

a. Product Identity style guide.

b. Each small book has 3 pieces of art:

cover art
center-spread illustration
organic illustration embedded in word-wrap. These may be extracted or cutout from other artwork.

c. There are 8 books. Some shorter ones may be combined. The goal is to allow future release of more misadventures to add to the bundle.

All books are in separate text files. Book numbering and order may be changed if desired.

intro
350 words
Writing Style guide
Book-1
808 words
Geronimo Jelly Belly and White Cloud.
Book-2
1706 words
The Buckaroos.
Book-3
1110 words
Jelly Belly and Bone Magic
Book-4
477 words
The Hydrogen Chronicles
Book-5
814 words
Invisible Animal Crackers
Book-6
1305 words
Treasure in the Crow’s-nest
Book-7
1372 words
Pinecone Cooking
Book-8
2060 words
Aurora you all right?
outro
242 words

5. Competition

https://www.verywellfamily.com/top-books-for-gifted-children-1449024

6. Details on Tone, Message, and Style

Watercolor and sketch illustration ala Beatrice Potter. The books have a nostalgic feel.

7. Typography

Something traditional for children like Century Schoolbook in larger than small adult text (14 point?). Reverse-engineer Potter book typography. Popular during potter’s lifetime: 1866-1943

REFERENCE: https://black114.wordpress.com/2012/01/31/typography-and-beatrix-potter/

https://www.onlinewebfonts.com/download/0790bdfc7136fc8ee8a455504604685c

8. Project Lead

Kendra Heim