product
ebook
ebook design
Crystal Hardt
creative direction
Steve Teare
SPECIFICATIONS
Job name: Hedberg ebook & cover
Total number: 1 PDF, unknown pages, 72 ppi
Final size: 8.25×11.75″, A4, Portrait (210x297mm)
Files furnished: web optimized
Schedule: Delivery: Friday January 7th 2022, noon PST
Creative Brief
1. Product Description
Nikolas Hedberg, DC, DABCI, DACBN
https://drhedberg.com
https://hedberginstitute.com
2. Features Differentiating ebooks
This ebook is an incentive for email signup.
3. Target Audience
Readers of Hedberg blog interested in Hashimoto’s Disease.
4. Deliverables
1 ebook A4, Portrait (210x297mm) 8.25×11.75.
5. Competition
6. Details on Tone, Message, and Style
The feeling is friendly but professional design and minimalist.
Colors see staging area for color selection. Active color palette.
http://drhedberg.dev.onpressidium.com/how-to-follow-low-histamine-diet/
7. Typography: Fira Sans Google Font
8. The cover copy
title
5 SECRETS
TO OVERCOMING
HASHIMOTO’S
DISEASE
subtitle
We provide your roadmap back to happy,
healthy and energized!
authors name Dr. Nikolas Hedberg
genre functional medicine
basic synopsis
Health tips.
Deliverable: downloadable PDF ebook, unknown page count.
DETAILS
- Research new copy-right free images.
The old ones can’t be extracted from the old PDF. Plus we will use fresher images. - Continuity: Color scheme change to match the new website motif.
- Continuity: Font change to match new website.
- Readability: Format change from full-column width for improved readability.
- Readability: Reduce content density by adding white space to improve document for professional appearance and improve readability.
- Usability: Fix broken 404 links. You supply the links (destination URLs). You can write them in the text document next to the text link. We will remove the URL before publication.
- You supply the text as a document file.
QUESTIONS
1) Are there any content changes?
2) Is contact info still correct?
3) Do you want copyright added?
We don’t use a date (to prevent staleness, evergreen) just a notice or warning.
4) Is that Immune Restoration logo current?
If so, we need the artwork as a JPEG or PNG file.
5) We recommend adding a cover.
Do you want a 3D thumbnail built for social media or website use?
6) We recommend compressing the PDF file for faster download after production.