Hedberg ebook

product
ebook

ebook design
Crystal Hardt

creative direction
Steve Teare

SPECIFICATIONS

Job name: Hedberg ebook & cover

Total number: 1 PDF, unknown pages, 72 ppi

Final size: 8.25×11.75″, A4, Portrait (210x297mm)

Files furnished: web optimized

Schedule: Delivery: Friday January 7th 2022, noon PST

Creative Brief

1. Product Description

Nikolas Hedberg, DC, DABCI, DACBN

https://drhedberg.com
https://hedberginstitute.com

2. Features Differentiating ebooks

This ebook is an incentive for email signup.

3. Target Audience

Readers of Hedberg blog interested in Hashimoto’s Disease.

4. Deliverables

1 ebook A4, Portrait (210x297mm) 8.25×11.75.

5. Competition

thryoidpharmacist.com

6. Details on Tone, Message, and Style

The feeling is friendly but professional design and minimalist.

Colors see staging area for color selection. Active color palette.

http://drhedberg.dev.onpressidium.com/how-to-follow-low-histamine-diet/

7. Typography: Fira Sans Google Font

8. The cover copy

title

5 SECRETS
TO OVERCOMING
HASHIMOTO’S
DISEASE

subtitle

We provide your roadmap back to happy,
healthy and energized!

authors name Dr. Nikolas Hedberg

genre functional medicine

basic synopsis

Health tips.

Deliverable: downloadable PDF ebook, unknown page count.

OLD VERSION DOWNLOAD PDF

DETAILS

  1. Research new copy-right free images.
    The old ones can’t be extracted from the old PDF. Plus we will use fresher images.
  2. Continuity: Color scheme change to match the new website motif.
  3. Continuity: Font change to match new website.
  4. Readability: Format change from full-column width for improved readability.
  5. Readability: Reduce content density by adding white space to improve document for professional appearance and improve readability.
  6. Usability: Fix broken 404 links. You supply the links (destination URLs). You can write them in the text document next to the text link. We will remove the URL before publication.
  7. You supply the text as a document file.

QUESTIONS

1) Are there any content changes?

2) Is contact info still correct?

3) Do you want copyright added?
We don’t use a date (to prevent staleness, evergreen) just a notice or warning.

4) Is that Immune Restoration logo current?
If so, we need the artwork as a JPEG or PNG file.

5) We recommend adding a cover.
Do you want a 3D thumbnail built for social media or website use?

6) We recommend compressing the PDF file for faster download after production.

Published
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