LoBand websites are about the actual making of DIY websites, the joy of building (and owning) something unique. It’s about crafting faster websites using free and lowtech resources. LoBand borrows from antiquated code recycling, scavenging, and reuse. It takes abandoned, throwaway code and plays with it. Especially code that is considered old-school, unfashionable, taboo, or forbidden by mainstream “web standards” programmers. These are “old code” like HTML Frames, Tables, single-pixel GIFs, marquees, and others.
Complex technology is an enslaving force.
LoBand are built from rediscovering “web artifacts” belonging to another time, primarily the 1990s. Modern websites are too complex today. LoBand sites are nostalgic and have the mark of a craftsperson burnished into them. Reusing old elements is classic craft like during shortages or rationing in a web cottage industry. This provides timelessness in a constantly changing modern technical culture. LoBand are a response to modern plastic-blob consumer technology.
LoBand sites aren’t mass-produced; they’re anti-slickness and unique.
They rely heavily on re-purposing vintage, legacy, low-technology code and software tools. Production requires learning low-tech and no-tech techniques to deliver project’s faster with little budget. They’re built with small or zero investment. There is nothing dogmatic or Utopian about them. This blog is about reducing production lead times and getting things done now —about things that work today. Results and workarounds.
LoBand sites are the answer.
Buyers of products and services have been tuning out traditional forms of marketing and advertising. At the same time, buyers are increasingly relying on search engines, blogs and social networks to research, form opinions and compare solutions. As a result, the effectiveness of traditional marketing services has been waning rapidly. However, despite this transformation, most marketing agencies and professionals have not adapted. LoBand sites are the answer.