40: Get To The Point

In the last entry, “Web Impatience”, the quotes reinforce my philosophy of just publishing a “product or service positioning statement” on the home page and including simple navigation with minimum decoration. The user wants to know immediately what the point is of your website. “What’s in it for me?” “Why should I care?” There must… Continue reading 40: Get To The Point

31: Quotation from Marty Neumeier about Simplification of Websites

AN INTERVIEW WITH MARTY NEUMEIER by Brian AlveyExcerpted from Meet the Makers, April 20, 2003http://www.meet-the-makers.com Alvey: How does online branding differ from offline branding? Neumeier: Online branding is still in its infancy, so practitioners are still groping for the answer to that question. Of course, the experience we have with a website will contribute to… Continue reading 31: Quotation from Marty Neumeier about Simplification of Websites