In the last entry, “Web Impatience”, the quotes reinforce my philosophy of just publishing a “product or service positioning statement” on the home page and including simple navigation with minimum decoration. The user wants to know immediately what the point is of your website. “What’s in it for me?” “Why should I care?” There must…
Category: positioning statement
31: Quotation from Marty Neumeier about Simplification of Websites
AN INTERVIEW WITH MARTY NEUMEIER by Brian AlveyExcerpted from Meet the Makers, April 20, 2003http://www.meet-the-makers.com Alvey: How does online branding differ from offline branding? Neumeier: Online branding is still in its infancy, so practitioners are still groping for the answer to that question. Of course, the experience we have with a website will contribute to…
23: LoBand landing page positioning
I’m convinced the most important and probably the only thing really needed on a LoBand landing page is your positioning statement. If you’ve never written a positioning statement or don’t know what one is, visit this link.
