#74 The Decoy Effect

The Decoy Effect: How You Are Influenced to Choose Without Really Knowing It Think you got a good deal? Look again. The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option. Price is the most delicate element of the marketing mix, and much thought goes… Continue reading #74 The Decoy Effect

#73 The Branding Lie

The foundation of your brand is your logo. Your website, packaging and promotional materials – all of which should integrate your logo – communicate your brand. – REFERENCE: https://www.entrepreneur.com/encyclopedia/branding Barf! Megabarf! Your brand is not your logo. Branding is about positioning strategy. The shortcut to buyers motive. What you name your product is always more… Continue reading #73 The Branding Lie

Creativity

Artistic or creative expectation Gold plating (overworking) Point of diminishing returns Value Analysis C=1/$ “Creativity is a phenomenon whereby something new and somehow valuable is formed. The created item may be intangible or a physical object.” Wikipedia People producing intangible or original ideas – or building new things – are creative professionals. If their creative… Continue reading Creativity

#31 Searching for the Perfect Page

Jan Tschichold (1902–1974) is a person of interest in the world of graphic design. He worked hard perfecting – or searching for perfection – in various project. One of my favorites was his creation of the Sabon type family in 1964. Tschichold was a typographer, book designer, teacher and writer. [dropcap]O[/dropcap]NE OF THE THINGS I found fascinating about… Continue reading #31 Searching for the Perfect Page

Self-hypnosis

“I am going to count from ten to one, and as I am counting, I want you to concentrate on becoming more comfortable and more relaxed. If at any moment, you feel like coughing, laughing, passing gas, scratching or moving in any way so that you are more comfortable than you currently are, do it.… Continue reading Self-hypnosis

Last Rocket

↑ Play the 4-minute trailer above. 3.3M file size. https://youtu.be/RW4nc9OcXyU ↑ Play the 4-minute trailer above. 6M file size. Last Rocket from Planet Longday [dropcap]R[/dropcap]ocket fuel stank up the air. Amazing it didn’t explode in the boiling heat. It evaporated too fast. I couldn’t smell the chemicals but I knew they were there. I observed… Continue reading Last Rocket

Jelly Belly and Bone Magic

Jelly Belly and Bone Magic by Steve Teare, Christmas 2016 for my son, Brody and his son, Zelner. [dropcap]J[/dropcap]elly Belly knew the magic of bones. He kept a wishbone in a small drawer knowing someday he’d need that saved wish. But tonight he needed greater bone magic. Someone tossed another pine log into the campfire.… Continue reading Jelly Belly and Bone Magic

Nailed © 2017 Steve Teare

Nailed – a murder mystery in 10 Acts. IT WAS SUMMER. Yet, her body was stiff and cold. A few police guards stood solemnly at the crime scene. The victim deposited face down on a marble floor; struck dead from behind. This is how a man snuffs out a woman, Lissette thought. The prey was… Continue reading Nailed © 2017 Steve Teare

test 13 – “43” Ivy – U.S. – very high timbre, fairy-like girl

Because you’re beautiful, you make *natural* boys feel weak. They hate feeling weak. So, they hate your body. (Really. Lust is a form of hate). Because you’re intelligent, you make *natural* boys feel mental inferiority. They hate feeling inferior. So, they hate your mind. (So you dumb down). You may think you’ll be forever lonely.… Continue reading test 13 – “43” Ivy – U.S. – very high timbre, fairy-like girl