#60 Building separate websites for different services

Here’s something I’ve advocated for a long time and that’s building separate websites for different services.

Every good product or service deserves it’s own website. The “business herd” tends to think a “big authority website” is best. They are not. They are bloated and easy to get lost in. Telling people you can do everything is the same as telling them you do nothing. It all becomes noise.

By “specializing” and not selling “generic”, you increase the perception of your expertise. Expertise is a component in
credibility. It has value.

Building two sites is good creative positioning strategy. If I want to buy a logo, I’m going to feel better buying from someone who is “fascinated” with logos.

PS: Logos are not an isolated deliverable.

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